DIGISTR@T
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About

Built by someone who spent a decade on the inside.

I’m a UK email deliverability specialist. I joined SendGrid in 2017 as one of the first five people in EMEA, and built customer success across the UK, France, Spain and Germany through the Twilio acquisition. Along the way I managed deliverability for some of the largest senders in the region.

When Twilio restructured its global teams in 2023, I set up Digistrat. The deepest deliverability expertise has usually sat inside ESP professional services and a handful of enterprise consultancies. Digistrat makes that depth available directly to growth-stage SaaS, e-commerce and FinTech teams in the UK and Europe, where email is how customers activate, buy or stay.

Every engagement is project managed by one of our deliverability consultants, and the work is done alongside your team rather than handed over as a list. It follows one method, the SENDER Framework, which looks at sending setup, engagement, nurturing, data quality, content and results measurement together.

James Deacon

What makes Digistrat different

Five things that hold true at every engagement.

  • UK-built, UK-focused

    UK-based and built for UK and European senders, with a working understanding of the regulatory context they operate in.

  • Specialist focus

    Businesses where email drives revenue, which means the commercial context, the risk profile, and the technical challenges are familiar from the first conversation.

  • Wider view of the problem

    A wider view than most audits take, covering the full picture of how an email programme behaves rather than stopping at the technical layer.

  • Senior, direct, every time

    All work handled directly by a senior specialist. No account managers, no junior analysts, no work being done by someone who was not in the room when the brief was taken.

  • Specialist expertise, directly

    The depth of deliverability expertise that usually sits inside ESP professional services and enterprise consultancies, available directly to businesses where email drives revenue, retention or activation.

How we work

The SENDER Framework

Every engagement follows the SENDER Framework. The six pillars work together rather than in sequence, because the problems that cost the most are rarely confined to one of them.

  • Sending setup and authentication

    Architecture, IPs, SPF, DKIM and DMARC alignment, subdomain separation

  • Engagement drivers

    Sunset policies, re-engagement, engagement cohort signals

  • Nurturing relationships

    Human sender identity, conversational tone, reply handling

  • Data quality and hygiene

    Acquisition sources, real-time validation, suppression and bounce handling, double opt-in

  • Effective content strategy

    Relevance, value, one-click unsubscribe headers, content compliance

  • Results measurement

    Reputation monitoring, revenue at risk, lifecycle impact

Predictable revenue and trust

Six healthy pillars create the conditions for reliable inbox placement.

Common questions

A few things worth knowing.

Who do you typically work with?

Growth-stage SaaS, e-commerce, and FinTech teams in the UK and Europe, where email is how customers activate, buy, or stay. Onboarding flows that need to land, transactional mail customers actually rely on, lifecycle programmes that drive retention or conversion. The fit is about how much revenue depends on email arriving.

Do you work alone or with a team?

Every engagement is handled directly by a senior specialist. No account managers, no junior analysts, and no work being passed to someone who was not in the room when the brief was taken. The flip side is that the client list is kept small on purpose so every client gets proper attention.

Do you work with businesses outside the UK?

The practice is UK-based and the work is particularly relevant to UK and European businesses, given the GDPR context and the sender behaviour we understand well. International clients are welcome where there is a good fit. Get in touch and we can talk through whether it makes sense.

How quickly can we get started?

A free 15-minute conversation with a deliverability consultant is usually available within a week. Once a Deliverability Review and Fix begins, the review completes within three to five business days of receiving access and information, and you receive the full report and plan at that point. The quick fixes are implemented across a 45-day window, with anything longer term set out clearly in the report. Managed Deliverability begins straight away once it is in place.

Find out where you stand.

A free 15-minute conversation with a deliverability consultant is the right place to start. We will tell you honestly whether there is a problem worth addressing.

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