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We help growth-stage companies turn their CRM email programmes into predictable growth channels. From smarter lifecycle journeys to sharper engagement and dependable deliverability foundations, our expertise ensures email drives real business impact.
Improve onboarding, activation and retention journeys to increase MRR and reduce churn. Drive consistent revenue.
Strengthen lifecycle communications to boost engagement, conversion and repeat usage.
Drive personalised campaigns and automations that increase customer value and protect deliverability at scale
Our unique SENDER Framework ensures email programmes are both effective and resilient. Built around lifecycle strategy and deliverability guardrails, it helps teams unlock smarter journeys, engagement gains and reliable inbox placement.
Sending Setup & Authentication
Engagement Drivers
Nurturing Relationships
Data Quality & Hygiene
Effective Content Strategy
Results Measurement
Experience with SaaS, apps and e-commerce teams beyond the basics.
Rapid insight into what’s working, and where the biggest gains can be made.
Knowledge & experience across most major ESPs globally.
A combined view: journeys, engagement and inbox placement.
With over 10 years in CRM and email marketing, James founded Digistrat to help growth-stage companies unlock smarter email programmes. Having worked with SaaS platforms, consumer apps and e-commerce brands, he combines deep deliverability expertise with lifecycle strategy. James is passionate about helping marketing teams build programmes that are both more personalised and more predictable in their results.
Every growth-stage company faces email problems. The question is knowing which one is costing you the most. Pick the challenge that sounds most familiar and see how we can help.
Journeys and campaigns feel basic or underused. You want more sophisticated, personalised emails that actually drive growth.
Journeys stall, segmentation gets messy, and campaigns lose impact. You know email can deliver more, but it needs ongoing expert support.
Engagement is dropping, complaints are rising, or important messages go unseen. Deliverability issues are costing revenue you can’t afford to lose.
Book a free consultation and get clear on the most impactful next steps for your team.
Digistrat was founded by James Deacon, an email marketing and deliverability consultant with over 10 years of experience at ESPs, agencies and in-house teams. James has worked with SaaS, apps and ecommerce companies to combine lifecycle strategy and deliverability expertise into practical, growth-focused consulting.
Our mission at Digistrat Consulting is to empower growth-stage companies to compete with larger firms by providing a balanced approach to email marketing that integrates both deliverability and strategy. We aim to enhance engagement and conversion rates, helping our clients achieve their business goals.
Most consultants focus on either campaigns or deliverability in isolation. We take a whole-programme view – journeys, segmentation, engagement, and deliverability guardrails. This means fixes don’t just stop emails hitting spam; they unlock lasting gains in revenue, retention and customer trust.
At Digistrat, we value transparency, innovation, and customer-centric solutions. We are committed to delivering tailored strategies that align with our clients’ unique needs, ensuring their success through data-driven insights and expert guidance.
We work with growth-stage SaaS, apps and ecommerce brands sending 75k+ emails a month. These are teams where email is a core channel for activation, conversion or retention, but the programme hasn’t yet reached its full potential. We don’t work with cold emailers or businesses without clear consent.
We offer short, high-impact reviews to uncover quick wins, longer-term retainers for ongoing optimisation, and comprehensive audits where deep assurance is needed. Each approach is designed to fit growth-stage companies — practical, focused and commercially grounded.
Email marketing focuses on campaigns and content. Email deliverability consulting focuses on both the technical infrastructure that ensures emails reach the inbox and the marketing strategy. We’re the specialists you call when your emails are going to spam or you’re facing security issues, and you need to bridge that gap between email deliverability and email marketing.
