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We help growth-stage SaaS teams fix underperforming email, improve free trial conversion and user adoption, and make sure critical emails reliably reach the inbox.
For SaaS companies with a live product, paying customers, and 50k+ emails per month.
Helping SaaS teams improve email performance without hiring an agency or a full-time specialist.
We look at SaaS email programmes as a system, using our SENDER framework to assess strategy, entry points, journeys, deliverability, content, and results.
Most SaaS teams are already sending plenty of email. Campaigns go out. Automations exist. The tooling is fine.
The problem is the results do not match the effort.
Free trials do not convert as expected. User adoption is lower than it should be. Deliverability feels like a blind spot rather than a known quantity.
When email underperforms in SaaS, the cost shows up in activation, churn, and expansion – not just open rates.
Most SaaS email programmes don’t underperform because the emails are bad.
They underperform because the system around them isn’t clearly designed, owned, or protected, and no one has a neutral view of what’s actually happening.
The Email Growth Review replaces assumptions with clarity.
We work exclusively with opt-in, permission-based SaaS email programmes
No prep. No obligation. Just a sanity check to see if this is useful.
If you already know where the problem sits, we can help below – but most SaaS teams still start with a review.
Journeys exist, emails go out, but performance is flat and no one is sure why. You need a clear diagnosis and priority focus plan before fixing anything.
Journeys stall, segmentation gets messy, and campaigns lose impact. You need ongoing support to keep email improving without agency overhead.
Engagement is dropping, complaints are creeping up, or important messages go unseen. You need confidence that inboxing and trust are protected.
Book a short conversation to see whether an Email Diagnostic makes sense
Most email consultants focus on campaigns or deliverability in isolation. We take a whole-programme view: strategy, journeys, segmentation, engagement signals and deliverability foundations. That means we don’t just fix issues, we show you how to grow revenue by improving personalisation, lifecycle performance and programme design. Our clients get quick wins plus a roadmap for long-term results.
No, deliverability is just the foundation. We specialise in improving the performance of your CRM email programme: smarter journeys, better segmentation, sharper engagement. Deliverability sits underneath to ensure the programme scales safely. This combination means your emails both land in inboxes and drive measurable growth.
Common signs include sliding open or click rates, important lifecycle emails underperforming, or feeling like your programme has stalled at a “basic” level. You may also see rising unsubscribes, complaints, or technical warning banners from Gmail and Yahoo. If you’re sending 75k+ emails a month and not seeing predictable, repeatable revenue from them, it’s time for a review.
It’s a 3-day diagnostic that maps your programme across journeys, campaigns, engagement and deliverability foundations. You’ll get a scorecard, a priority map and a top-5 action list ranked by impact. We’ll also suggest practical steps to personalise and scale your programme, so you leave with clarity and a clear 90-day plan.
If your emails are going missing, hitting spam or suffering from blocklist issues, we run a focused Deliverability Health Check. It looks at inbox placement, authentication (SPF, DKIM, DMARC), reputation and infrastructure. You’ll get a scorecard and fixes to restore trust and performance. Many clients start here and then expand into broader programme optimisation once the foundation is stable.
We typically work with growth-stage SaaS, apps and ecommerce companies sending 75k+ emails a month. These are teams where email is a critical driver of acquisition, conversion or retention, but the programme hasn’t reached its full potential. We don’t work with cold emailers or businesses without clear consent — everything we do is opt-in, permission-based and focused on lifecycle growth.
